Lena was raised in a conservative Christian Armenian-American family. She earned a psychology degree from the University of California and worked regular jobs (including at a social media startup, where she got the nickname "The Plug" for being a reliable "plug" for getting things done) before going full-time online. She began posting on Snapchat and Instagram around 2016 as a fitness/lifestyle model (glute workouts, vlogs, pranks, and Q&As). Her YouTube channel features lifestyle, pregnancy updates, and personal content. She later expanded into adult content, including OnlyFans, where she has reportedly earned significant income (at times claimed in the high six or s...